Promote low-carbon energy era, any kind of household electrical appliances seem to be inseparable from the development trend of direction of development is energy conservation, environmental protection. volume of domestic gas stoves were 13,910,000 units, 12,720,000 units and 13,050,000 units, retail sales were 73.6 billion yuan, 7.676 billion yuan and 9.118 billion yuan. First three quarters of 2010, domestic retail sales reached 7.67 billion yuan gas stoves, more than 6.54 billion yuan over the same period in 2009 increased the size of expected full-year 2010 will reach 100 billion yuan. First three quarters of 2010, retail sales, retail sales increased by 6.61%, respectively, and 17.23%, the growth rate have reached a new high in three years.
million and the new Electric Co., Ltd. Xu Weiguo, director of domestic marketing, the the overall trend. Guangdong Macro Co., Ltd.
Minister of brand management, said Li Tao, 2010, Macro gas stove sales growth of about 30%. Million and the gas stove about 10% share of exports in 2010, also on the rise year on year.
BSH Home Appliances (China) Co., Ltd. Vice President Tang Jianrong told the %.
On the export side, according to Liu Chunhua introduced, mainly for the export of gas stoves Shuaikang West Asia, Southeast Asia, Europe and North America and other regions. Exports to desktop stoves, accounting for 60% of total exports to 70%. Tang Jianrong said: gas stove market dominance. This is mainly because demand for kitchen and electrical products and consumer markets directly to the local diet, cooking habits related to diet and more in Europe and America in order to light class-based, oil temperature is low, a small amount of smoke, while Chinese traditional cooking fires, mostly used for frying, stir over high heat, and instantly a large amount of smoke, so the kitchen is not the same functional requirements of electronic products. Most of the foreign home appliance design and functionality of enterprise products are often difficult to meet the requirements of domestic cooking, is difficult to give full play to the comprehensive competitiveness, domestic brands have obvious advantages. The PRC, according to statistics, the market share of retail sales of gas stove top ten, only Siemens, a foreign brand.
Overall, China's gas stove market demand, development time longer, but the current market the brand concentration is not high. PRC, based on the data, October 2010, gas stove top as the retail market share: the first owner of 10.68%, 10.56% the second side too, the third Vantage 10.22% market share in the top three brands was only three.
from the brand composition, occupy a larger share of the market with brand kitchen and professional R & D strengths of power enterprises, such as the boss, party too, Vantage, and Shuaikang million and other This trend is more evident in the high-end market.
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